Today the cable TV company WOW! announced a deal with YouTube TV to replace its cable TV service with YouTube TV. WOW! says it will start moving its remaining TV customers to YouTube TV this summer. It will also start selling YouTube TV to new customers now.
Details are thin but WOW! says their customers will get special promotional offers to switch to YouTube TV.
Here is what WOW! says it customers will get with YouTube TV:
- Access to YouTube TV’s industry-leading live TV streaming service
- More than 100 channels, Spanish-language packages and add-on packages such as NFL Sunday Ticket
- Innovative features such as multiview, the ability to hide spoilers, view real-time stats and watch key plays
- Special promotional offers with the potential for significant savings
- The convenience of bundled Internet and YouTube TV on one bill
- No long-term contracts and hidden fees
- WOW!’s award-winning customer experience
- WOW!’s fast, reliable fiber-rich Internet
“We are thrilled to begin offering YouTube TV and give our customers access to this best-in-class pay TV service. We are very pleased to deliver a seamless TV experience to our customers with this new partnership while continuing to execute on our broadband-first strategy,” said Teresa Elder, CEO at WOW!. “This furthers our commitment to provide our customers with the highest quality services at the best value.”
This news comes as multiple cable TV companies, including Frontier, have stopped offering traditional cable TV and gone streaming online. Frontier has, for some time now, offered YouTube TV instead of its traditional TV service.
Sparklight Cable (also known as Cable One) will be shutting down its traditional cable TV service. Instead, customers will need to use the new Sparklight TV service, a streaming-only service that needs a device like an Apple TV or Fire Stick to work. (Sadly no Roku support at this time.)
Increasingly a growing number of cable TV companies are deciding TV is just not profitable enough. Now they are turning to streaming options so they can focus on internet and other services.