One in Five Baby Boomers Have Cut The Cord




Cutting the cable connection to coax connector illustrating retired people cancelling cable TV service

Cutting the cable connection to coax connector illustrating retired people cancelling cable TV serviceTCL, the company behind the popular line of Roku TVs, just released survey results. For a long time, cord cutting has been thought of as something just millennials do but now we have a study that shows that one in five baby boomers becomes a cord cutter.

“We believe that streaming is the future of television,” said Chris Larson, vice president, sales and marketing for TCL. “Consumers today want complete control over their entertainment and content consumption, which explains why a growing number of Americans now own a smart TV.”

This study and others like it once again show how cord cutting is a widespread movement across generations.

The survey findings also reinforced that “cost savings” and “flexibility of viewing” are of utmost importance for 75 percent of Americans when it comes to owning a smart TV. TCL seems to be committed to reaching this market with their new Roku TVs.

“TCL has been a leader in the smart TV category since we introduced our award-winning TCL Roku TVs in 2014,” said Larson. “Our stylish design and leading technology, coupled with Roku’s wide selection of content, have been a great option for those looking to cut their cable cords and enjoy the content they love on their own time.”

Hopefully more and more companies follow TCL’s lead and offer more products that reach out to cord cutters.

About the survey:

TCL commissioned third-party research organization Survey Monkey to survey 2,000 male and female consumers in the United States on August 16-21, 2016. The sampling margin of error is +/-2.2 percent.

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