“As part of the Synacor growth strategy, we are committed to both bolstering our offerings and expanding our team around video. The NimbleTV transaction is part acqui-hire, where we are adding to Synacor a team steeped in video expertise, as well as an acquisition of technology that will enable us to deploy an authenticated, linear TV service on behalf of our clients,” said Synacor CEO Himesh Bhise. “Synacor has an important role to play as streaming video consumers—OTT and TV Everywhere—proliferate. We see a fragmented landscape of vendors and believe our customers are looking to Synacor as a one-stop, trusted partner. NimbleTV is another step toward expanding our team and platform to deliver end-to-end, advanced video solutions. And we will continue to work with partners in the video ecosystem to assemble best-in-class technologies to deliver video solutions for our clients.”
NimbleTV will allow Synacor to accelerate video product development and client commitments, as well as better leverage client TV rights. Synacor also gains patents that will further strengthen Synacor’s award-winning Cloud ID offering.
“For NimbleTV, becoming part of Synacor’s unique business model and layering into Synacor’s video product roadmap is a logical and exciting next step,” said NimbleTV CEO Anand Subramanian. “We bring consumer-tested video technology and patents to the table at a time when Synacor customers are looking to leverage new advancements with OTT and TVE video, especially live linear. All of us on the NimbleTV team are truly excited about becoming part of Synacor.”
NimbleTV recently discontinued its direct-to-consumer service, and as part of Synacor’s acquisition of assets, NimbleTV’s technology will be integrated into Synacor’s overall video platform. Financial details about the acquisition were not disclosed.
“Our customers want to search, discover and enjoy TV on every screen, whether it’s live, video on-demand, on their smartphone or tablet, and Synacor’s solution helps us deliver a seamless experience,” said Rick Haring, Verizon’s Director of Digital and Social Engagement.
“Verizon FiOS subscribers expect the most convenient enjoyable TV experience possible, and Synacor is thrilled our new Startpage and multiscreen Video Search & Discovery products have been selected to support Verizon’s industry-leading efforts,” said Michael Bishara, Synacor’s SVP of Product and GM of TV Everywhere. “The Verizon FiOS team’s vision has created opportunities to innovate the TV Everywhere experience and to launch our next-gen Startpage and ‘PowerPlay’ Video Search & Discovery products on smartphones, tablets and desktops.”
You can read the full press release here: http://news.synacor.com/Press-Releases/Synacor-Acquires-NimbleTV-Video-Talent-and-Live-Linear-TV-Technology-1ad.aspx
Summary: Nimble TV has been sold to Synacor who plans to use it in partnership with Verizon FiOS to bring TV Everywhere to their customers. We have reached out to the Synacor asking if current NimbleTV users will have a similar service options in the future. We will let you know what we find out.