Nielsen: ‘Encanto’ Sets Record with Over 1B Minutes Viewed for 10 Weeks in a Row





Viewers have been streaming a lot of TV lately, and it shows by the stats on Nielsen’s most recent top 10 charts. Five titles crossed the 1 billion minute threshold for the week of Feb. 21 – Feb 27, lead by Netflix’s Inventing Anna limited series which clocked more than 2 billion minutes of viewing time.

Netflix’s reality dating series Love is Blind was next in popularity with 1.3 billion minutes streamed. The show follows a weekly episode release schedule similar to linear TV, which keeps viewers coming back for more.

Encanto was the top viewed movie of the week, setting a record for reaching more than 1 billion minutes of streaming for 10 weeks in a row now. Two other films made the 1 billion club this week – A Madea Homecoming on Netflix and Free Guy on Disney+. This is the 12th installment in the Madea franchise and has the most diverse audience base on the list. The Ryan Reynolds action comedy Free Guy skews to viewers in the 35-49 year old group, proving that Disney+ is able to branch out into more than just kids’ content.

Aside from Inventing Anna and Love is Blind, Netflix secured the third and fourth spots on the Originals list as well with Ozark as fans gear up for Part 2 of the final season, and Vikings: Valhalla which pulled in close to 800 million minutes across just 8 episodes.

Acquired title rankings don’t seem to change much week over week, what can we say? Viewers like what they like. Most of the titles on the chart are comfort series like NCIS, Grey’s Anatomy, and Seinfeld for adults, and CoComelon and Mickey Mouse Clubhouse for kids.

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