The NFL Wants to Become Even More Cord Cutting Friendly




Fans of soccer watching match

After years of being difficult to watch as a cord cutter, the NFL is now easier to watch than ever; however, it seems that the NFL wants to become even easier for cord cutters to watch without paying for cable TV.

“Millennials basically watch everything on their mobile devices and don’t watch TV,” New England Patriots owner Robert Kraft, chairman of the NFL’s broadcast committee, told USA TODAY Sports. “We’re exploring the best ways to connect with that.”

So how exactly does it plan to do that? It looks like the NFL wants to continue to partner with services such as Twitter, Facebook, and Amazon to bring NFL content to a new generation.

When talking about last years’ deal to stream Thursday Night NFL games on Twitter that averaged 266,000 viewers per game, Amanda Herald, NFL vice president of media strategy and business development said, “The audience definitely skewed a lot younger.” Herald went on to say, “It was even younger than expected.”

Last weeks’ Thursday Night NFL game was the first to be streamed on Amazon Prime Video. According to the NFL, an estimated 372,000 viewers watched an average of 55 minutes of the game and a total of 1.6 million customers initiated a stream and watched part of the game.

The NFL declined to go into detail on exactly what it plans to do to make the NFL more cord-cutting friendly, but it seems to want everyone to know that it is working on it.

Yet not everyone seems to be onboard with this idea yet. This year NBC has cut off its free stream of NFL Sunday Night Football. In the past it was free on Yahoo and on its own app but this year you need a pay-TV provider to access the stream.

So clearly there is still a ways to go, but the NFL has decided making NFL content more available via streaming is the best thing to do. Well, they don’t seem to have a plan yet the fact that they are talking about it is a huge step in the right direction.

Please follow us on Facebook and Twitter for more news, tips, and reviews.

Need cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.