This week TCL, the fastest growing television brand in the United States, released a new study into what Americans are streaming.
This study was done in partnership with Ipsos and looked at the top 25 apps used for streaming on TVs. The survey reaffirmed cord cutting will continue to be a major trend moving forward while cable subscribers are finding value in apps as a way to extend the use of their cable package and as a substitute for additional cable boxes. Live TV streaming apps, Sling TV, and Playstation Vue, that can replace cable were used by 10% of app users while Hulu, which offers current seasons of popular shows and is a favorite of cord cutters, was used by 30% of respondents.
“As streaming continues to grow in popularity, consumers are seeking out a wider variety of channels that deliver the content they love. Five years ago, there were only a few apps that mattered, now when you look at the Top 25, all of them are being watched by millions of households that are passionate about them,” said Chris Larson, TCL senior vice president. “We recognized this growing need and partnered with Roku back in 2013 to develop the TCL Roku TV product knowing that they had the breadth of content as well as the scale and technology to remain a leader, ensuring that our Smart TVs would always have easy access to the most content. With more than 5,000 streaming channels it is no surprise that the TCL Roku TV offers all 25 of the most popular apps, but it is especially exciting to see that more and more Americans are seeking out and enjoying the vast variety of content we can offer.”
While Netflix was ranked #1 with 73% and the movies and TV streaming category dominated app usage, streaming music on the TV was also popular among app users with over 51% of Americans listening to music or watching music videos. Four music apps cracked the Top 25: Pandora (#4), Spotify (#7), iHeartRadio (#14), and Vevo (#25), with MTV and TuneInRadio just outside the Top 25. Sports apps were popular with over one-third of Americans streaming at least one on their TV. WatchESPN (#8), Fox Sports Go (#13), and NFL (#16) apps all finished in the Top 25, with NFL Sunday Ticket also receiving consideration.
The following lists the top 25 most popular streaming apps:
- Amazon Instant Video
- HBO Go / HBO Now
- Disney Channel
- Fox Sports Go
- Disney Jr.
- Nick Jr.
- Google Play Music & TV
- Showtime / Showtime Anytime
- CBS News
- CBS All Access
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