In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a streaming video service.
This data comes from Parks Associates and gives us a look into the steady growth of cord cutting.
The study clearly shows three things happening in the world of pay TV.
First, antenna usage is continuing to grow in the United States, with the launch of digital TV bringing more over-the-air TV than ever before. We are also seeing a flood of new and powerful antennas for picking up the new stations.
Second, a growing number of Americans are streaming video online. Although this study does not break out what services are being used, we are seeing a flood of new services including ones like Sling TV and PlayStation Vue coming out during the time of this study.
Third, we are seeing a slight growth in the number of Americans who do not use traditional pay TV or a subscription streaming service. Clearly Americans’ habits are changing as more Americans are finding other ways to entertain themselves.
As more Americans use streaming more often it will only help push the growth of cord cutting. As they see how great streaming can be and how inexpensive it is, more will move in that direction. The only question now is how quickly will that take hold.
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