Lately, there have been a lot of temporary options for theatre lovers popping up on the digital scene during the coronavirus pandemic. The Met offered live stream performances last month, and London’s National Theatre is streaming a free play every week through May. And now the new streaming service Broadway on Demand is hitting the market next month.
“Broadway is a giant global brand, and its impact extends far beyond a few blocks in midtown Manhattan,” said Sean Cercone, Broadway On Demand President and CEO. “Even before our current crisis, we’ve long dreamt of building a platform that would truly fulfill Broadway’s long-held promise of being the ‘longest street in the world.’ This platform is our way of breaking down geographical and economic barriers so that the entire world can partake in all the wonders that Broadway has to offer.”
A base subscription to Broadway On Demand will be free with access to premium content available in a paid tier membership. In addition to live shows, the service will feature an array of archived content in partnership with artists, concert series and performance venues around the world. It will also feature educational materials and masterclasses, as well as backstage footage.
The service will launch mid-May with its “30 Days of Opening Nights” series, beginning with a live streamed free concert from the Hollywood’s Bourbon Room, which will be a fundraiser for performers, playwrights, stage crew and more who have been affected or out of work due to the pandemic. The concert will adhere to strict social distancing regulations.
You can get early access to Broadway On Demand here.
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