According to data from research firm eMarketer, Netflix’s U.S. viewership is currently 55.3% of the population, or 182.5 million people, as reported by Deadline. Now according to a report from eMarketer Netflix may soon lose market share as HBO Max, DIsney+, Apple TV, & more launch over the next year. Netflix subscriber numbers likely won’t drop significantly Netflix may slowly lose its dominant market share as others grow.
This is the projection from the eMarketer report:
“Netflix has faced years of strong competition for viewers, coming from streaming video platforms, pay TV services and even video games,” eMarketer forecasting analyst Eric Haggstrom said. “While there is no true ‘Netflix killer’ on the market, Disney’s upcoming bundle with Disney+, Hulu and ESPN+ probably comes closest. Netflix’s answer has been to stick to what has made it the market leader—outspending the competition on both licensed and original content, offering customers a competitive price.”
While subscriber numbers likely won’t suffer, Netflix’s market share could fluctuate with the new competition. Last month, Netflix saw a nine day streak of numbers falling, the highest streak since 2014.
Hedgeye Risk Management analyst Andrew Freedman cites the price of Netflix, along with the streaming service losing popular content as the top issues. “Investors were overestimating Netflix’s pricing power and ability to drive further adoption in key developed markets, especially given the looming competition from legacy media,” Freedman said, adding that Netflix stock will likely continue to fall slightly from current numbers.
Do you think Netflix will see a subscriber drop soon now that these new services are launching? Leave us a comment and let us know what you think.
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