Netflix and the World Wrestling Entertainment have struck a deal to bring WWE Raw exclusively to streaming in 2025. The show will air live on Netflix weekly.
This marks the first time Raw — which launched the careers of celebrities like Dwayne “The Rock” Johnson and John Cena — has left linear TV since it aired 31 years ago.
“This deal is transformative,” Mark Shapiro, president of TKO, of which WWE is part of, said in a statement. “It marries the can’t-miss WWE product with Netflix’s extraordinary global reach and locks in significant and predictable economics for many years. Our partnership fundamentally alters and strengthens the media landscape, dramatically expands the reach of WWE, and brings weekly live appointment viewing to Netflix.”
The deal comes amid surge in demand for demand for live sports streaminge. While other services have been bidding for sports media rights, Netflix made its own live events including The Netflix Slam and The Netflix Cup.
Netflix’s deal with WWE could mean the streaming giant is planning to expand beyond its original sports programming.
Under the agreement, Netflix will also be the exclusive home outside of the U.S. of all WWE shows and specials including Raw, SmackDown, NXT, Wrestlemania, SummerSlam, Royal Rumble, documentaries, original shows, and future projects.
“We are excited to have WWE Raw, with its huge and passionate multigenerational fan base, on Netflix,” Bela Bajaria, Netflix’s chief content officer, said in statement. “By combining our reach, recommendations, and fandom with WWE, we’ll be able to deliver more joy and value for their audiences and our members.”
Correction: Clarifying that all of the WWE’s non-Raw content will be broadcast on Netflix outside of the U.S.