Netflix is no stranger to changing their logo or icon. A few years ago they replaced their white text with a red background logo to a red text with a white background logo.
Now Netflix has updated what they call their icon that they use on social media.
@jjleedesign Nope! Just added a little flair with a new Icon. New piece of statement jewelry, if you will 😉
Netflix US (@netflix) June 20, 2016
It is expected that apps on everything from streaming players to phones will be updated shortly to reflect the new icon.
So why is Netflix changing their icon? One of the benefits of a new icon is the ability to grab peoples eyes and maybe draw them back to give the service another try. It also helps keep Netflix feeling new and fresh.
Here is Netflix’s old icon:
This move seems to be part of a recent effort on Netflixs part to rebrand the service to address growing dissatisfaction with Netflixs catalog.
Although this move is unlikely to make a major impact on Netflix subscribers it is a sign that Netflix is making aggressive moves to reinvent themselves in an effort to grow the service in an ever more competitive market.
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