Netflix is taking some initiative when it comes to inactive subscribers. If a customer is paying for the service but hasn’t watched anything in 12 months, Netflix is reaching out to see if they still want to subscribe. If there’s no reply, the account will be canceled.
“The last thing we want,” the company said in a blog post on Thursday, “is people paying for something they’re not using.” In an age where the majority of companies would probably happily take your money for a service you’re not using, this is honestly a little refreshing.
It’s worth noting that this obviously is only a very, very small number of accounts (estimated to be less than .5% or a few hundred thousand out of 182 million). But when you figure the subscription price of $12.99 a month, even at 100,000 accounts, that’s over a million dollars in revenue that Netflix is purposely giving up on.
Should an account be terminated, the profiles and details will be retained for about another year in case that person signs up again.
So what’s the end goal for Netflix here? It’s probably just simple goodwill at a time where unemployment is at record levels and many people are financially strapped. Of course, it’s also to get some good old-fashioned free advertising when this story gets mentioned.
Either way, it’s a good thing for consumers.
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