Netflix confirmed that it will be raising the price of its most expensive plan, as well as bring back its basic tier, joining a myriad of streaming, cable and satellite services that are charging more for their content.
The company said that it would make the changes during its third-quarter earnings report. The premium tier will now cost $22.99 a month, $3 more than before. It is also reintroducing its basic tier for $11.99 a month. The ad tier of $6.99 a month and the standard $15.49 plan remain unchanged.
Netflix last raised its prices in January 2022, which also came with the introduction of its cheaper $6.99 a month ad-tier and the removal of its previous low-end $9.99 basic plan.
The price increase caps off what has been a year of steady price increases across the board. Just last week, Disney+, Hulu + Live TV and ESPN+ saw their own increase, as well as Dish Network, with DIRECTV’s own increase coming next month. This isn’t likely a trend to slow down, with executives like Warner Bros. Discovery CEO David Zaslav hinting that content will just get more expensive over time.
Here’s the U.S. pricing breakdown:
- Ads: $6.99
- Basic: $11.99
- Standard: $15.49
- Premium: $22.99
Here’s the pricing breakdown for the U.K.:
- Ads: £4.99
- Basic: £7.99
- Standard: £10.99
- Premium: £17.99
And in France:
- Ads: 5.99€
- Basic: 10.99€
- Standard: 13.49€
- Premium: 19.99€
Netflix has largely be quiet on this front until now. The company instead opted to crack down on password sharing, which the company said resulted in a jump in subscribers as people lost access to the service.