Today, Netflix announce their first interactive “branching” narrative episodes Puss in Book: Trapped in an Epic Tale and Buddy Thunderstruck: The Maybe Pile. Now Netflix members are in control of how the stories unfold.
“We’ve done extensive research and talked to lots of kids and parents, collecting qualitative data to better understand if this is something viewers will like. While we’ve gotten positive feedback (for example, parents like the fact their child has the ability to make decisions and take a seat in the director’s chair, if you will), we’re eager to learn how our members will engage with the experience. Which choices or storylines will be the most popular? Will the mean bears or the friendly bears be more popular? Are members more compelled to rewatch and uncover all of the different storylines?” Said Carla Engelbrecht Fisher the Director of Product Innovation at Netflix.
Puss in Book: Trapped in an Epic Tale launches globally today, Buddy Thunderstruck: The Maybe Pile is coming soon on July 14, and our third branching narrative Stretch Armstrong: The Breakout is in the works, coming to Netflix next year. At launch, these titles will be available on most TV experiences as well as iOS devices.
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