A Netflix subscriber shared a screenshot on Twitter, showing that the streaming service is making a move to crack down on password sharing. The message asks the user if they live in the same household as the account owner, with a prompt to enter a code delivered via text or email.
The Streamable was first to confirm with Netflix that the message is real. “This test is designed to help ensure that people using Netflix accounts are authorized to do so,” a spokesperson told the website.
Password sharing has always been an issue for Netflix. In October 2019, Netflix execs shared during a quarterly earnings call that they were monitoring password sharing and looking at “consumer-friendly” ways of preventing it. While asking for a verification code seems like a consumer-friendly way to crack down on the problem while also offering a level of security for an account, Netflix has also commented that it performs hundreds of tests among users, so there is no guarantee that these messages will be put into effect permanently for all users.