In what has become a rare move recently, Netflix Is cutting the price of its streaming services in the Balkans. This is not the first time Netflix has cut its price in the past, but it is a rare move for the streaming service and most streaming services.
If you live in Central America, Croatia, Slovenia, Bosnia, Herzegovina, Serbia, Albania, North Macedonia, Slovakia, and Bulgaria, you should have received a notification about the new lower prices.
For example, Cord Cutters News has confirmed in the Balkans, effective earlier this week, Netflix now charges 4.99 EUR for its basic plan, down from 7.99. The standard plan now costs 7.99, down from 9.99 EUR. The Premium plan costs 9.99, down from 11.99 EUR.
It has also been reported that Netflix has been offering free upgrades from its basic to standard plans in select parts of the world.
These changes, for now, are limited to markets Netflix is hoping to grow. No word yet on any price changes in North America, for example.
As the number of streaming services grows and prices go up, at some point, something has to give. The question is when is the breaking point and what will happen.