Netflix Doubles Down on 4K and Plans to Add HDR Content


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Netflix_Web_LogoNetflix is doubling down on its 4K content and plans to add HDR content to their streaming service some time “soon.” Although no set date has been announced, it is expected soon and maybe some time in March.

The first shows to be released in HDR are Season 1 of “Marco Polo” and Season 2 of “Daredevil.” You will still be able to stream the shows in HD and SD if your TV does not support 4K or HDR.

“Something that’s a little bit more out there that we’re really excited about is the notion of HDR or high dynamic range,” Chris Jaffe, the vice president of user interface innovation at Netflix said during a media briefing at Mobile World Congress (MWC) in Barcelona on Thursday.

“It’s less about packing more pixels on the screen like the move from HD to ultra-HD 4K was, it’s about extending the total range of those pixels … what that means is there’s a much more photo realistic image that you’re watching which is much more representative of the total range that your eye can see when you’re just looking around in real life.”

Because more TVs support 4K, HDR content is quickly catching up. Amazon Video already has plans for more HDR content and now Netflix is jumping on board.

As for players who support HDR, you have the Fire TV 2 ready to go. Roku announced an HDR specification for TV manufacturers but no release date of a Roku TV with HDR has been announced.

The addition of HDR and more 4K content shows Netflix’s commitment to being a leader in online streaming.

Source: CNBC

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