Canadian telecommunications company Telus launched an online-exclusive bundle that includes Netflix, Disney+, and Amazon Prime under its Stream+ package, the latest example of a so-called “super bundle.”
The popular trio of streaming services costs Telus customers $20 a month for Stream+ Basic a month or $38 for Stream+ Premium.
Stream+ Basic includes Netflix Standard with ads, Disney+ Standard with ads, Amazon Prime, and Telus Films & Series — which includes local and international shows. Stream+ Premium includes Netflix Premium, Disney+ Premium, Amazon Prime, and Telus Films & Series. The Stream+ bundles offer a savings of 17% per month, according to Telus.
The idea of the super bundle, which packages multiple, sometimes unrelated services together, is taking hold both in Canada and in the U.S. Verizon’s own +Play service offers a variety of different options, from streaming services like Max and Netflix to the Apple One plan and even Peloton. The idea is that customers would prefer to deal with just one company to handle their various services, rather than deal with multiple bills. The companies like these bundles because they increase the likelihood that the customer will stick around.
This comes as bundling has gained popularity among cord cutters. Increasingly viewers are looking for ways to consolidate their streaming experience and save money. Telus’ Stream+ bundles offering heavy hitters like Netflix, Disney+, and Prime Video could prove very attractive to viewers, and may hint at similar packages in the U.S. from different providers.
Plus, with Amazon Prime, customers will also get access to music, podcasts, discounts, and the free two-day shipping alongside Prime Video. Telus notes that Amazon Prime will be ad-supported starting in February.
The news was reported earlier by The Hollywood Reporter.
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