Netflix Could Add 8.45 Million Subscribers This Quarter





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Netflix LogoNetflix is likely to benefit from stay at home orders, according to new insights from Pivotal Research Group analyst Jeff Wlodarczak. Wlodarczak has adjusted his estimates for Netflix subscriber numbers for the first two quarters of the year, citing coronavirus for the increase.

“We raised our Netflix global subscriber forecasts materially on likely higher gross subscribers and lower subscriber churn boosted by global consumer ‘stay at home’ orders around COVID-19,” he wrote in a report. “We believe the unfortunate COVID-19 situation is cementing Netflix’s global direct-to-consumer dominance partly driven by the incremental content spend that is enabled by their massive and growing subscriber base.”

Wlodarczak has increased his estimate for Netflix subscriber growth for Q1, from 7.90 million to 8.45 million, and growth for Q2 from 4.88 million to 5.70 million, according to a report from Hollywood Reporter.

Wlodarczak noted that the increase in subscribers, leading to an increase in revenue, will allow Netflix to invest even more in original content, which continues to be a driving force in further boosting subscriber numbers.

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