Netflix Content Will Be 50% Original Programming by 2018




For some time now we have heard that Netflix plans to offer mostly original programming. Now we know when it will happen.

In the recent third-quarter earnings announcement yesterday, Netflix announced that by 2018 50 percent of their TV shows and movies will be Netflix original content. To reach this goal, Netflix plans to spend $8 billion on new content in an effort to build up their catalog.

Netflix has been facing growing headwinds from other services such as Hulu buying up the rights to many shows. Recently FOX has started to move all of their shows from Netflix to Hulu—a move that should be completed by the end of October 2017.

Disney also announced that they plan to pull their new movies from Netflix starting in 2018.

To fight back Netflix plans to make 80 new original films and 30 new anime series in 2018. (Netflix did not announce any numbers for other original shows.)

How exactly their subscribers will respond is something we will have to wait for. Will the original content attract more subscribers in a similar way to how HBO derives subscribers from their original programming or will subscribers become upset and walk away? For now, we will have to wait and see what happens.

Source: The Verge

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