Netflix is Doing Away With Star Ratings


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Well it looks like a Netflix staple is about to go away. Soon you will no longer be able to give a star rating and will instead be asked to give it a thumbs up or thumbs down.

During a press conference at the compan’s headquaters on Thursday Netflix VP of Product Todd Yellin told journalists that the company had tested the new thumbs up and down ratings with hundred of thousands of members in 2016. “We are addicted to the methodology of A/B testing,” Yellin said. The result was that thumbs got 200% more ratings than the traditional star-rating feature.

This seems to be apart of Netflix new percent-match feature that shows how good of a match any given show or movie is for an individual subscriber. So shows with less than a 50% match will be pushed down or may not even be shown to you.

Yellin went on to say that the company completely relied on its users rating titles with stars when it began personalization some years ago. Netflix is reported to have some 10 billion 5-star ratings, and more than 50% of all members had rated more than 50 titles.

However, over time, Netflix realized that explicit star ratings were less relevant than metrics. Some users would rate documentaries with 5 stars, and silly movies with just 3 stars, but still watch silly movies more often than those high-rated documentaries.

You will likely see this on their websites first and roll out to devices like the Fire TV and Roku at a later date.

Source: Variety

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