Today, Liberty Global announced a multi-year deal with Netflix to continue offering content from the streaming platform to 11 million consumers in Europe. The extension of the partnership will allow Liberty Global to continue bringing Netflix to six countries across Europe through 2022.
Liberty Global’s Virgin Media was the first broadband provider in the UK to bring Netflix to its digital TV platform. The deal was first made in 2013. Since then, approximately half of Virgin Media V6 video subscribers have regularly accessed Netflix on their TVs. Today Netflix is available on the Horizon platform in nearly every country operated by Liberty Global.
“We are excited to extend our partnership with Netflix and continue to provide the best of all worlds in content on a single, intuitive platform,” said Enrique Rodriguez, CTO, Liberty Global in a statement today. “Our customers are savvy. And with one voice control command, they can continue to directly access the programming they want on networks that deliver reliable, uninterrupted viewing. Netflix is a global leader in streaming content, and that’s precisely a partner we want for our customers.”
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