This week the European Union passed a new law to allow countries to force online streaming services including Netflix and Amazon to fund European films and TV shows. This deal expands the existing European Union’s broadcasting rules law to regulate Netflix and Amazon as if they are a traditional broadcast media service.
“We have been successful in negotiating that a similar level of protection now also applies to internet media services, as it does to the classical broadcast media services,” said Sabine Verheyen, the EU lawmaker who helped steer the legislation through the European Parliament.
The EU member states they will have the option of requiring streaming services not based in that country but targeting their audience to contribute financially to the production of European works. This can be done by directly investing in them or paying into national funds. This means starting in December 2018 if Netflix and Amazon don’t start expanding their European content they may have to pull out of European markets.
This is one more example of how online streaming is increasingly being seen and regulated like traditional pay TV services.
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