Nearly 31 Million American Cord Cutters Have Never Paid for Cable TV





Cutting the cable connection to coax connector illustrating people cancelling cable TV service

Cutting the cable connection to coax connector illustrating people cancelling cable TV serviceFor years there has been a question about how many people have never paid for a traditional pay-TV subscription like cable TV. Now a new study from MRI-Simmons has given us a look at how many people have decided that cable TV is just not worth it.

According to MRI-Simmons, 31 million Americans (about 12% of all adult Americans) have never paid for a traditional pay-TV service (the so-called cord nevers who have never paid for cable TV). According to the study, the average cord never age is 33 with an average household income of $52,800 in 2018, which is a 27% jump since 2017 when the average income was $41,500.

“Young people used to say that as soon as they got their first well-paying job, they would sign up for the full suite of traditional TV services,” said Karen Ramspacher, senior vice president innovations and insights at MRI-Simmons. “Today, there are many more options for connecting to TVideo content—so competition for these subscription dollars is fierce. As they grow in numbers and wealth, today’s Cord Nevers definitely represent an opportunity for content providers—but understanding the Nevers’ underlying motivations is essential to targeting them effectively.”

These numbers are likely to be close, but it is very hard to know exactly how many cord nevers there are. There is no easy way to track them like you can with Americans who drop a pay-TV service. How do you track someone not paying for something? So, the cord never group could be even larger than 31 million.

Now add in the number of Americans who canceled cable TV and you could be looking at the number of cord cutters to be over 40 million Americans.

Are you a cord never? Leave us a comment and let us know why you never paid for a traditional pay-TV service.

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.