In a game-changing move, the WNBA and Versant begin a long-term media partnership beginning with the 2026 campaign. Under the new 11-year media rights deal, USA Network will air at least 50 WNBA regular-season and playoff games annually, anchoring a weekly Wednesday-night doubleheader as Versant builds out its sports and live-rights portfolio.
The deal runs through 2036, positioning USA Network as the home of weekly WNBA action, including the WNBA Finals in select years, with dedicated pre- and postgame studio programming.
“Partnering with Versant and USA Network marks another significant milestone for the WNBA’s continued growth,” said WNBA Commissioner Cathy Engelbert in a statement. “As demand for women’s basketball continues to rise, partnerships like this expand the visibility and accessibility of our game. By establishing a weekly primetime destination for fans, this agreement will showcase the excitement of the WNBA to more households than ever before and further elevate the incredible athletes in this league.”
With the WNBA enjoying rising interest and commercial momentum, this new agreement amplifies the league across an established cable brand. The move fits into a larger strategic pattern from Versant and the former NBCUniversal sports family as they expand and lock in live rights across sports and events.
Recently, NBCUniversal and Versant extended their U.S. Open rights with the USGA. Combined with the WNBA deal, Versant is doubling down on premium live sports and event programming. Over the coming months, expect more details on broadcast teams, studio shows, and marketing plans aimed at making the Wednesday night window a weekly ratings attraction.
“We’re incredibly proud to expand our multi-year partnership with the WNBA,” said Matt Hong, President of Sports, Versant. “USA Network will be a destination for WNBA viewers all season long, as we showcase the star power across the league in our marquee Wednesday night doubleheaders and build toward the intensity of the WNBA Playoffs and WNBA Finals.”