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NBCUniversal is Launching Free Local News, Sports & Entertainment Channels and Interactive Shopping on LG TVs

NBCUniversal is launching a lineup of over 40 free streaming channels, along with more interactive shopping features, for LG TVs.

Starting today, LG Smart TV users will find NBC News NOW, TODAY All Day, Dateline 24/7, and SNL Vault FAST channels. Soon, users will also get dedicated channels for classic TV shows like Little House on the Prairie, newer shows like American Ninja Warrior, sports channels, local news channels, and more. (Scroll down for a full list of channels.)

“We’re excited to deepen our partnership with NBCUniversal and bring even more premium content to LG Channels,” said Matthew Durgin, vice president of LG content and services at LG Electronics USA. “With the addition of NBCUniversal’s renowned programming, we’re enhancing the LG Channels experience and furthering our commitment to delivering exceptional value to our customers.”  

Viewers will also be able to shop directly with the LG on-screen experience. NBCUniversal and LG teamed up to make it easy for users to shop for products and services without disrupting viewing. The shopping options use NBCU Checkout and LG’s ‘webOS pay’ feature which allows you to use the LG remote to explore products and services and make purchases through a mobile device or directly from the TV.

“At NBCUniversal our goal is simple – deliver compelling storytelling and be the most effective partner for clients and agencies. That means continuing to innovate, while staying ahead of the curve on what our audiences and advertisers need,” said Evan Moore, Senior Vice President, Commerce Partnerships, NBCUniversal. “Our commerce enabled business provides an opportunity for fans to feel closer to the content they love, purchasing at the point of inspiration and for marketers to become part of the storytelling experience driving engagement that leads to performance. This expanded partnership with LG strengthens that commitment and marks another step in the evolution of advertising.”

Here are the channels coming to LG TV from NBCUniversal.

Global TV Distribution Studio Entertainment Channels:   

Network Entertainment Channels:   

Sports Channels:    

News Channels: 

Spanish Language Channels: 

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