NBCUniversal will be bringing in some popular creators to provide live coverage of the 2026 Winter Olympics in Milan, Italy, alongside its own familiar on-air talent.
The decision to bring in the list of creators, which includes podcast host Kylie Kelce and Las Culturistas hosts Matt Rogers and Bowen Yang, follows the success of the “Paris Creator Collective” for the Olympic Games Paris 2024. The initiative was designed to “bring a unique perspective to fans of the Olympic Games” and pull in a younger audience.
“Creators participating in our program will once again offer their communities a unique and engaging perspective that will further showcase everything from the wintry competitions to Italian food, fashion and more, all in celebration of the Winter Olympics,” Gary Zenkel, president of NBC Olympics, said in a statement reported by Variety.
Here’s the list of creators confirmed for 2026 Winter Olympic Games coverage for NBCU:
YouTube
- Alexa Rivera (@alexarivera)
- Ashley Alexander (@urmomashley)
- Bowen Yang & Matt Rogers (@lasculturiastas)
- Cleo Abram (@cleoabram)
- Kylie Kelce (@nglwithkylie)
- Jordan Howlett (@jordan_the_stallion8)
- Matthew Meager (@mmg69)
- Tom Daley (@tomdaley)
- ATFrenchies (@atfrenchies)
- Carlo & Sarah (@carloandsarah)
- Hulett Brothers (@hulett_brothers)
- Lionfield (@lionfieldmusic)
- QCP (@itsqcp)
- Rylee Arnold (@ryleearnold1)
TikTok
- Anna Sitar (@annaxsitar)
- Ashley Yi (@ashyizzle)
- Joe Felixx (@joe.felixx)
- Mariah Rose (@mariahcrose)
- Molly Carlson (@mollycarlson)
- Nicolas Nuvan (@nicolasnuvan)
- Trey Phills (@tphills)