“For competitive reasons, we believe we’ve got some ideas that are innovative and don’t really want to share those until we get close to launch. But we’re very pleased to have ‘The Office,’ and very optimistic about our streaming plans at this point,” Steve Burke, CEO of NBCU said today during its 2nd quarter 2019 earnings call.
According to NBCU’s CEO NBC has over 500 people working on the new streaming service which will be based on Sky’s existing Now TV platform.
Details are still thin, but the service will feature original content exclusive to the new NBC streaming service plus content from NBC Universal properties. NBC did say it would include an unpredicted amount of content. NBCU’s CEO did warn though that this would be more about its back catalog than original programming.
NBC seems to be hoping that a streaming service will help offset the losses they are seeing from subscribers switching to services like Netflix. The question now is will subscribers walk completely away from NBC as the number of standalone services grow.
NBC is not the only media company following in CBS’s steps. Disney and AT&T’s Tuner both plan to launch streaming services in 2019. These companies are rushing to try and cash in on a fast-growing streaming market. Yet many are wondering at what point will companies like CBS, Disney, AT&T, and now NBC Universal spread the market so thin that customers will just got to Netflix and Hulu.
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