NBCLX is Making News More Accessible to a Younger Audience




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NBCLX, NBCUniversal’s TV and OTT network geared toward the 18-45 age range, launched this summer. The channel is bringing local news, original programming, and reports from top voices in the news industry to a younger audience, bringing Millennials and Gen Z stories that are relevant, engaging, and impactful.

“Our LX team is going beyond the headlines to give audiences depth, context and the information they want about news and events happening in our communities. We don’t just want to inform our audience; we want to inspire them through storytelling. With the launch of our live news programs, we look forward to engaging with our viewers even more and making them part of our conversation,” added, Matt Goldberg, Vice President of Content Strategy, LX, when the service launched in June.

Since launching, NBCLX has covered topics from climate change to race to the election. NBCLX has also expanded its reach by launching a Roku channel, making it available to an estimated 100 million viewers.

“We’re thrilled to bring NBCLX to Roku’s millions of viewers with original news and programming that informs, inspires and entertains,” said Meredith McGinn, SVP of NBCLX. “We are eager for Roku users to discover our unique storytelling approach and engage with NBCLX’s local stories that connect people and communities, particularly as we head into this pivotal election season.”

At a time when having easy access to news coverage is more important than ever and when younger generations are more engaged than ever, NBCLX is meeting the need for fact-based reports by vibrant storytellers and experts in a format that appeals to Millennials and Gen Z.

Roku audiences can now watch NBCLX original programming including:

  • LX NewsDelivering 20 hours of live news programming each week, LX’s shows feature an innovative storytelling approach to news that is personal, inspiring, thought-provoking, and community focused. LX’s news stories deliver depth, context and connect with audiences by empowering them to take part in the conversation.
  • LX Presents: Daily and weekly specials that feature LX documentary stories, explainers and robust storytelling from NBC owned TV stations and NBC News digital.

NBCLX also features programming from Jukin Media, Tastemade, The Dodo and Storytelling Spotlights from The New York Times video journalists.

Find the channel in the Roku Store here.

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