NBC has announced that the media company will continue being the home of the Premier League until 2028 across their multiple digital and linear platforms.
Since 2013, NBC has been home to England’s top soccer league in the United States, and the new deal is expected to be worth over $2.7 billion.
There was a bidding war when it came to acquiring the rights, according to reporter Jim Miller’s sources, Warner and Fox had higher bids but the English Premier League decided to stay with NBC. In 2013, NBC and the EPL agreed to a 3-year deal for $250 million, which was extended in 2015 for $1 billion over 6 years.
In the announcement, Pete Bevacqua, NBC Sports chairman, said:
“We are excited to come to this long-term extension with the Premier League. Our Premier League team, led by Jon Miller, has been incredibly dedicated to growing the Premier League in the United States over the last nine years. This new agreement is also a testament to the hard work of production, marketing and other areas of our company, as well as the tremendous partnership that has been established with the leadership and club owners of the Premier League.”
The Premier League and Streaming
The new deal includes over 380 matches per season and exclusive rights for Spanish language coverage. However, during a conference call, NBC Sports President, Jon Miller stated that many games would remain cable-only and won’t air live on Peacock.
“That does not change. Those games that are exclusive to our cable and satellite partners will remain that way, and the games that are on Peacock, as well as on broadcast, will — the broadcast games will be simulcast on Peacock.”
Starting with the 2021-22 season, Premier League games that air live on NBC are simulcasted on Peacock. Under the new rights deal, the NBC broadcasted games will continue to be simulcasted, however games that will air on USA Network will be available to watch on cable, satellite, and a Live TV Streaming Service with TV Everywhere credentials.
Since NBC Sports Network will be shutting down at the end of the year, USA Network will be the new home of the Premier League, as many of NBC’s sports will shift to the network.
Pete Bevacqua, Chairman of NBC Sports Group, reiterated the importance of balancing the content across platforms:
We’ll continue to balance games throughout NBC, USA, and Peacock. I think it’s very important for the Premier League that there was a strong linear presence. That will continue. That’s critical to them. That’s critical to us.
I think one of the great advantages we have at NBC is that we have this platform flexibility. We have such key platforms in broadcast, cable, and streaming. It sets us up well for the future, and part of a great relationship is working together to make sure that we position those games properly each year.
I think that formula as it comes together, can change each year, the balance of games on those three platforms can change each year, but it’s absolutely our intent to maintain a strong linear presence for these games on NBC and USA, while, of course, also delivering a strong series of matchups on Peacock, as we have in the immediate past since the launch of Peacock.
Currently, games that air on CNBC, NBCSN, and USA Network are available to stream on-demand with Peacock starting at 9 PM ET on the game day. Plus, fans can stream every telecast that is available both live and on-demand exclusively with Peacock Premium.