NBC is launching a new way to experience the Olympics with an app available to participating Verizon Fios TV homes and NCTC Member homes. The Tokyo 2020 Olympic Games App was created by the NBCUniversal team as a way to enhance viewers’ experiences and create a destination with more than 1000 curated Olympic Games videos on-demand, plus improved and simplified features to navigate by sport, up to the minute updates on medal counts, and more personalization.
“Premium multi-platform experiences drive greater linear ratings and VOD engagement,” said Matt Bond, Chairman, Content Distribution, NBCUniversal. “The combination of NBCUniversal’s editorial and technological resources with NCTC’s and Verizon’s footprints around this global event is a win for all involved. We look forward to working with all of our distribution partners on opportunities to scale this work around tentpole events for years to come.”
The new Olympic Games app will be available to NCTC Members with certain capabilities and in Verizon homes, totaling an estimated 3 million homes nationwide. The app launched July 19 with plans to expand to more events and providers in the future.