NASCAR Will Stream Live on Prime Video As Amazon Expands Into More Sports




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Today, Amazon and NASCAR announced a deal that will see NASCAR rCup Series races stream live on Amazon Prime in the early summer starting in 2025.

“We’re thrilled to bring the excitement and power of NASCAR to our Prime members, with five Cup Series races coming to Prime Video each season, starting in 2025,” said Jay Marine, VP and global head of sports, Prime Video. “NASCAR Cup Series racing is an iconic American tradition, and it will be a sensational addition to the lineup of premium live sports on Prime Video.”

“With their compelling innovations in streaming multiple live feeds and data-driven insights, Prime Video has quickly become a staple in the homes of millions of consumers and sports fans throughout the country, including many NASCAR fans,” said NASCAR president Steve Phelps. “We are thrilled to pair our proven ability to bring a large-scale audience of passionate fans with Prime Video’s potential to introduce our sport to new viewers utilizing their unique platform beginning in 2025.”

This deal will see five NASCAR Cup Series Races streamed exclusively on Amazon’s Prime Video. You will also get exclusive coverage of practice and qualifying for the first half of the NASCAR Cup Series season, excluding the Busch Light Clash, DAYTONA 500, Duel at Daytona, and NASCAR All-Star Race.

Fans in the U.S. will be able to watch NASCAR live at home or on the go, and across hundreds of compatible devices, streaming from the web, or using the Prime Video app on smartphones, tablets, set-top boxes, game consoles, and connected TVs. 

This comes as Amazon is also reportedly going after NBA games to stream live on Prime like they do with Thursday Night NFL games.

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