Superstar YouTuber MrBeast may be making a jump to Amazon Prime Video.
MrBeast, whose real name is Jimmy Donaldson, is in talks with Amazon to create a TV show for its streaming service in a deal that could be worth nearly $100 million, according to Puck News (subscription required) and confirmed by Variety.
While details of the show aren’t known, it will likely follow the reality format of the YouTube show that has garnered more than 233 million subscribers. The segments range from Donaldson giving obscene amounts of money to random strangers to competitions like whether two people can survive in isolation for 100 days. His most popular video is a real-life recreation of Squid Game, which came out before the Netflix reality show and garnered 564 million views.
Such a deal underscores the popularity of MrBeast, who also got requests from Elon Musk to post his videos on Twitter (MrBeast is testing one after a back and forth about the potential money he could make on YouTube vs. X). For Amazon, adding MrBeast to its stable of popular edgy shows like Reacher, The Boys and Invincible could further draw in new audiences just as its prepared to launch ads on the service.
Spokesmen for Amazon and MrBeast couldn’t be reached for comment.
The deal would reportedly have the first episode of the show air on YouTube to gain attention, while the rest would remain exclusive to Prime Video.
It wouldn’t be the first deal that MrBeast has struck in streaming. In August, the Roku Channel struck a deal to bring a free, ad-supported MrBeast channel to its platform.
Image credit: MrBeast