This week it was announced Helios and Matheson Analytics (HMNY) will spin off MoviePass and all movie-related activities into a separate public company. HMNY is an analytics company that hoped to use movie pass to gather data about the movie industry that they could use to leverage targeted adverting.
“For many years, HMNY has been focused on data analytics, and in that capacity we own assets like Zone Technologies which provides a safety and navigation app for iOS and Android users and a global security concierge service. Since we acquired control of MoviePass in December 2017, HMNY largely has become synonymous with MoviePass in the public’s eye, leading us to believe that our shareholders and the market perception of HMNY might benefit from separating our movie-related assets from the rest of our company,” said Ted Farnsworth, Chairman and Chief Executive Officer of HMNY.
“We believe this new vertically integrated entertainment ecosystem, if achieved, would provide a sharper market focus, and that the combination of these four business lines under the MoviePass Entertainment umbrella would produce substantial synergies that we believe will generate value for our shareholders, subscribers, and business partners,” said Farnsworth.
If you are a MoviePass subscriber this spinoff will have no impact right now on your current subscription. For now, we will have to wait and see if MoviePass will make any changes now that they are their own independent company.
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