This week MoviePass, the subscription movie service that lets you go to the movies for one flat monthly fee, announced that they have topped 2 million subscribers.
“MoviePass(tm) is attracting people back to the movie theaters by lowering their cost, which we believe is transformational for the industry,” said Ted Farnsworth, chairman and chief executive officer of HMNY. “We believe the data MoviePass(tm) collects from these two million moviegoers will become an important asset to our partners and the future of the movie industry.”
“We’re giving people a reason to go back to the movie theaters and they’re going in droves. With awards season here, we hope we can make Hollywood and exhibitors very happy by filling seats with eager audiences,” said Mitch Lowe, chief executive officer of MoviePass(tm). “Based on the dramatic increase in the number of MoviePass subscribers over such a short period of time, we believe MoviePass will continue to grow its subscriber base significantly.”
So how does MoviePass work?
Once you sign up for MoviePass, they will send you a debit card in two to three weeks that only works at movie theaters. From there, you pick what movie you want to see from the MoviePass app and use your MoviePass card to get your tickets at the box office or kiosk.
Now there are a few catches. You can only buy a single ticket a day with each MoviePass debit card, and it has to be the day of the movie. So you can’t use it to preorder tickets days out. You also must be within 100 yards of the movie theater when you select the movie you want to see. (Effectively it wants you to be at the movie theater when you get your tickets.)
Not all movie theaters accept the card, but over 4,000 theaters around the United States work with MoviePass including several major movie chains such as Regal and Cinemark.
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