MoviePass, the service that lets you see a movie a day for one low monthly payment, this week announced that they have acquired Moviefone from Oath Inc, a Verizon Company.
“This natural alignment between MoviePass and Moviefone will help us grow our subscriber base significantly and expand our marketing and advertising platform for our studio and brand partners,” said Mitch Lowe, CEO of MoviePass. “Moviefone has been a go-to resource for entertainment enthusiasts for years, and we’re excited to bolster its presence and bring this iconic platform into the entertainment ecosystem of the future.”
“This investment in digital content expands MoviePass’ reach further into multiple Hollywood touchpoints,” said Khalid Itum, VP, Business Development at MoviePass. “We believe the acquisition will allow us to connect studios and brands with potential new subscribers, capture their attention, and convert them into paying subscribers. We believe Moviefone will also allow us to provide relevant and appealing content to moviegoers while simultaneously increasing the value of the Moviefone brand.”
“HMNY’s vision is to have MoviePass support the entire movie theater industry ecosystem—from distribution to exhibition and now, content,” said HMNY’s Chairman and CEO, Ted Farnsworth. “Above all, we believe the Moviefone acquisition will serve as another valuable source of revenue for HMNY and MoviePass,” concluded Farnsworth.
“Moviefone provides users with full access to the entertainment ecosystem, from movie theaters to streaming services and on all screens in between,” said Matt Young, VP Entertainment, Oath. “By bringing together MoviePass and Moviefone, entertainment lovers will enjoy the full suite of movie-theater subscription opportunities, discovering, interacting and sharing blockbusters, hit series and underground hits across the worldwide community of film and TV. Advertising partners will also have a more powerful and comprehensive vehicle to promote their films.”
So how does MoviePass work?
First, sign up for MoviePass. In two to three weeks you will receive a debit card in the mail that only works at movie theaters. From there, you pick what movie you want to see from the MoviePass app and use your MoviePass card to get your tickets at the box office or kiosk.
Now there are a few catches. You can only buy a single ticket a day with each MoviePass debit card, and it has to be the day of the movie. So you can’t use it to preorder tickets days out. You also must be within 100 yards of the movie theater when you select the movie you want to see. (Effectively it wants you to be at the movie theater when you get your tickets.)
Not all movie theaters accept the card, but over 4,000 theaters around the United States work with MoviePass, including several major movie chains such as Regal and Cinemark.
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