A recent study from Soda shows that most viewers aren’t interested in bundling services, preferring to subscribe to individual services instead.
The study surveyed 1,000 Americans and found that 44% use two or more streaming services each week. Then, the survey asked about which streaming services those individuals were subscribing to and how much they’re willing to pay for each service.
According to the survey, 30% of respondents would choose not to bundle their services if given the option. 14% would pay $10 per month for a bundle option, and 32% would pay $20 or more.
Here’s Soda’s breakdown of prices for some of the top services that might be included in a bundle.
With saving money topping the list at 34%, these are the reasons survey respondents said they would consider bundling.
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