Over the last few years, the cost of cable TV has continued to climb. Since the start of 2023, Spectrum Cable TV has raised its prices three different times on different plans. Comcast and DIRECTV have also raised their prices multiple times.
So, just how much is the average cable TV subscriber paying? We asked more than 1,000 of our readers what they paid for just cable TV before they canceled and more than 70% of them said over $100 a month.
Here is how these numbers broke out.
- Over $200 per month: $19.2%
- $151–200 per month: 24.6%
- $101–$150 per month: 27.9%
- $69–$100 per month: 15.2%
With most live TV streaming services costing less than $80 a month, you can see why many Americans are ditching traditional cable TV for less expensive streaming options.
What is even more interesting is that in 2023 most new cord cutters did not subscribe to a live TV service. Instead, a growing number of cord cutters are moving to on-demand–only streaming services. Increasingly services that primarily focus on on-demand content like Max, Netflix, and Disney+ are becoming how most cord cutters want to pay for cable TV.