Monster Jam, the motorsports spectacle famed for its gravity-defying stunts and roaring 12,000-pound trucks, has teamed up with Roku, America’s top TV streaming platform, to launch the Monster Jam Free Channel. Announced ontoday, this partnership brings the adrenaline-fueled action of Monster Jam directly to millions of U.S. households via The Roku Channel, accessible at no cost. Facilitated by SPACEMOB, Monster Jam’s global media partner specializing in content distribution and Free channel development, the move marks a significant expansion of the franchise’s digital footprint.
“Over the past 16 years, Feld Motor Sports has transformed Monster Jam into a family entertainment juggernaut, extending our reach far beyond the live events that thrill millions each year,” said Stephen C. Yaros, President of Feld Entertainment, Monster Jam’s parent company. “Adding Roku, the pioneer of streaming on TV, to our Monster Jam Free channel portfolio introduces high-quality motorsports action for new fans to discover and gives existing fans their favorite moments any time of day.” With Roku powering an estimated 90 million households as of early 2025, this deal amplifies Monster Jam’s reach beyond its 4.5 million annual live attendees across 32 countries.
The Monster Jam Channel on Roku offers a deep dive into two decades of content, featuring full event replays, highlights, and exclusive driver interviews from its 20-year TV archive, including the current season. Select events will also stream live, with the crown jewel—the Monster Jam World Finals at Rice-Eccles Stadium on July 4-5—set to air for the first time ever on the channel and YouTube. Coverage kicks off July 3 with Qualifying and Last Chance Qualifier races, followed by Racing, Freestyle, 2-Wheel Skills, High Jump, and two groundbreaking stunts. “This isn’t just any channel—it’s the only place to watch Monster Jam trucks stand on two wheels and soar all day, every day,” Yaros added.
Since debuting its Free channel in March 2024, Monster Jam has racked up over 255 million minutes watched across platforms like Pluto TV, Plex, LG, VIZIO WatchFree+, and LocalNow, plus 141 million more via YouTube Live Streams. Its YouTube channel, with 1.1 million subscribers, draws viewers from over 215 countries. “By teaming up with Roku, we’re delivering Monster Jam to an unprecedented number of American homes,” said Danielle Bourassa, Head of Distribution and Partnerships at SPACEMOB. “This strategic alliance is pivotal in magnifying the high-octane action to countless new viewers.”
The partnership taps into Monster Jam’s global fanbase—9.45 million social media followers, skewing toward Millennial and Gen X parents and kids under 12—while leveraging Roku’s ad-supported model, which mirrors Monster Jam’s existing Free success. As streaming dominates (43.5% of U.S. TV viewing in February 2025), this move keeps the franchise’s “bigger, faster, louder” ethos roaring into living rooms nationwide, free of charge.
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