MOBITV is known as a company the helps traditional cable TV companies deliver their content. Now with cord cutting growing they are launching a new service to help cable TV companies become streaming companies.
Today MOBITV announced a deal with over 210 networks including Disney, FOX, NBCUnicersal, Viacom, and more to helo cable TV companies stream their content online.
“The content community has demonstrated tremendous support for the MOBITV managed service and the operators that will soon deploy it,” said Charlie Nooney, CEO and Chairman of MOBITV. “They recognize that the platform provides viewers a superior overall experience and allows operators the ability to maintain a competitive edge in the market in a cost-effective manner to their pay TV and broadband subscriber base. We are very pleased to provide this industry-first solution, strengthening our role as a leading TV as a Service (TVaaS) provider.”
The soon-to-launch MOBITV CONNECT managed solution will offer Pay TV subscribers the benefit of a stylish, modern user experience enabled across popular streaming devices, while supporting the operator’s unique content lineup, content policies, branding requirements, billing, authentication, and more.
“Viacom is committed to providing creative and effective solutions for distributors of all sizes,” said Sheri Weidner, Viacom SVP Partnerships, Distribution and Business Development. “The MobiTV platform gives our affiliates access to a top-flight multiplatform service customized to their unique channel lineup and subscriber packaging. We’re excited to be offering them this flexible and innovative solution.”
The question now is will just putting cable TV online be enough to slow down or reverse the massive losses in the traditional pay-TV space. Many providers seem to be betting on the idea that if they can just put it online cord cutters will come back to cable TV. Only time will tell if this effort is successful.
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