Mint Mobile Told To Cease Claiming its Unlimited Plan is “Now Just $15 a Month”




, ,

You may want to check the exact terms of that Mint Mobile unlimited plan. The National Advertising Division recommended that Mint stop or modify its claim that its service is “now just $15 a month” because it could be misleading to customers.

The $15 rate for the unlimited only lasts three months as a promotion, after which customers need to choose a different plan, with the unlimited data option going up to as much as $40 a month depending on the length of service. The NAD, which is part of the Better Business Bureau, recommended that Mint stop using this claim or more clearly disclose that this is a promotional offer. The fine print can be found on the site in small font below the “Unlimited” offer.

Mint told the NAB that it “respectfully disagrees with NAD’s determination that the contours of the promotion were inadequately disclosed and that consumers reasonably interpret the phrase, ‘now just $15/mo’ to mean that ‘the rate is one in perpetuity, or of longer duration similar to introductory pricing offered by other wireless carriers’” because it only offers plans in three, six, and twelve-month increments.

Mint Mobile, now a unit of T-Mobile after it was acquired in March in a $1.35 billion deal, is one of the fastest growing prepaid providers, thanks in part to its slick marketing campaign built around investor and actor Ryan Reynolds. AT&T, a longtime rival to T-Mobile, raised the issue with the NAD. Ads featuring the Deadpool star are a mainstay of YouTube, with the claim being the center piece of video, banner and TV ads.

Mint said in the NAB statement that it plans to appeal the decision.

A Mint spokesman wasn’t immediately available to provide additional comment.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.