Miller Lite is determined to help you watch your favorite football teams all season long without turning to expensive cable bills or streaming on illegal websites. The beer company has launched a limited time “Cantenna” that’s a beer can with a built-in digital TV antenna so you can watch games legally for free.
If it sounds like a joke, that’s because it is – kind of. While the Miller Lite isn’t actually getting into the antenna business, you really can enter to win your own Cantenna at MillerLiteCantenna.com.
“Streaming live sports can get frustrating and expensive and if cord-cutters want to watch football, they’re often forced to resort to sketchy, unreliable, illegal streaming,” said Stephanie Clanfield, associate marketing manager, Miller Lite. “Miller Lite is determined to bring you smooth streaming and make your Miller Time a little easier with the new Miller Lite Cantenna.”
The adult beverage company announced the product during last week’s Sunday Night Football game with a catchy parody music video depicting what can happen when you illegally stream live sports from untrusted websites online, and the results didn’t disappoint.
‘The Cantenna is a head-turner on its own, but we didn’t want to stop there,” says Clanfield, “in order to really disrupt cord-cutters we couldn’t rely on typical marketing tactics, instead we chose an unconventional approach to serve them up something unforgettable during a time when they were the most engaged.”
You can watch the video here:
According to the official rules, there are 80 of these bad boys available to win through the contest, so if you’re 21 or older, be sure to throw your name in the drawing before the contest ends on at 11:59 PM CT on October 12. But if you don’t happen to be one of the lucky winners, we have some other options for you on how to legally stream NFL games without cable.