Today, Gray Television, the National Association of Broadcastersm and others have announced the launch of Zeam a new free live and on-demand service focusing on local. This new service will offer content form almost 300 local TV stations covering 80% of all markets.
With Zeam you will find live and on-demand local news, sports, and culture.
“As viewers and the industry continue to migrate to streaming, local television stations need to find a way to build a sustainable business that helps them not just survive but thrive in the streaming age,” said Jack Perry, the CEO and founder of Syncbak. “That’s why we are launching Zeam, which not only serves as a master connector between stations, advertisers and viewers, but will also redefine what a successful model for local OTT looks like by breaking down the biggest obstacles local stations face in streaming – cost and complexity.”
Zeam hopes to help local stations be able to drive meaningful streaming revenue by distributing their content to a national audience, facilitating national and local ad sales, and providing training to stations to best enable them to create Zeam-exclusive content that can generate even more revenue opportunities.
“Under Jack Perry’s leadership, Syncbak has a long-established reputation for being the champion of local content that the industry needs and deserves,” said Pat LaPlatney, Co-CEO & President of Gray TV. “With the launch of Zeam, we are taking this to a whole new level, providing a platform that will benefit not just local station groups and advertisers, but also viewers themselves.”
Details are still thin on Zeam, but they plan a massive marketing campaign, including an ad featuring John Stamos around the Super Bowl. Further updates, including a launch date, will be announced at a later date.
Zeam joins a growing number of streaming services targeting local news, giving cord cutters free access to local news from around the United States.
Please follow us on Facebook and X for more news, tips, and reviews. Need cord-cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.