Meet a Netflix Company — Also Known As Quickster 2.0…




Pile of Many CDs or DVDs

Netflix_Web_LogoDo you still rent DVDs from Netflix? You may have already noticed, or soon will notice, that Netflix’s DVD section has moved to a new website.

Netflix is now pushing DVD subscribers over to (A Netflix Company). This is essentially what Netflix wanted to do in 2001 with Quickster but now with a much better name. Quickster was going to be a new company that would handle all Netflix DVD rentals as Netflix focused 100% on streaming. Now is a new company separate from Netflix but owned by Netflix separate to the point that even reviews of DVDs are not seen on the streaming side.

Netflix faced harsh backlash to the Quickster idea around October 2011, and they shelved the idea. In January 2016 they brought the idea back as, but they started silently rolling it out to their users.

So why have a new company handle the DVD side of Netflix streaming? There are a few likely reasons. First DVDs are a dying business that represent just a fraction of Netflix subscribers. Moving it over to allows Netflix staff to focus 100% on streaming. This also frees up Netflix from what is likely the dying DVD business. As a publicly traded company, they need to think about the day that DVD rentals will go away. (That is not likely to be any time soon.)

No details have been released about when Netflix will move 100% of their DVDs over to ending all ties to Netflix, but they clearly want to get them off as quickly as possible without the backlash that happened in 2011.

Please follow us on Facebook and Twitter for more news, tips, and reviews.

Need cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.