Max vs Disney+ vs Apple TV+ vs Peacock & More Who Has The Happiest Customers?





Everyone has a favorite on-demand streaming service, their go-to platform for all things entertainment. The American Customer Satisfaction Index (ACSI) Telecommunications Study for 2022 through 2023 took a gander at how satisfied customers are with different on-demand services.

As more people begin cutting the cable cord, ACSI found that traditional cable and satellite providers are hemorrhaging customers “often over price concerns,” said Forrest Morgeson, ACSI’s Director of Research Emeritus. “Those that do remain tend to be more satisfied and loyal, which boosts customer satisfaction for the subscription TV industry overall.”

These loyal customers are what’s keeping cable providers afloat, but how much longer is yet to be determined. Streaming subscribers are quite content with their cord cutting decisions and don’t appear to be considering switching back any time soon.

As for how streaming services rank, it’s not a big surprise that Amazon Prime Video leads the bunch this year with an ACSI score of 80. The streaming service spent a lot of money in 2022 on video content and increased 8 percent from an ACSI rating of 74 last year.

Coming in second is Peacock, which jumped 10 percent from an ACSI score of 72 in 2022 to 79 in 2023. Hulu ranked in third place, increasing its 2022 score from 75 to 78 this year, coming out ahead of Netflix which landed in fourth place with an ACSI score of 78. 

Paramount+, YouTube Premium, Max, Apple TV+, Disney+, and ESPN+ rounded out the remaining top ten slots, in that order. Crackle concludes the ACSI customer satisfaction list in 11th place with a ranking of 70.

Out of all the streaming services on the top ten ACSI customer satisfaction list, only Disney+ has a slight decrease from last year. The platform dropped 3 percent to an ACSI score of 76, two points lower than it ranked in 2022.

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