2025 is just around the corner and to celebrate the end of 2024, Max is rolling out its Max Rewind feature starting today.
Users will receive an in-app notification alerting them to access their personalized Max Rewind. Each user will be assigned a character according to their watch history, adding a unique and personal touch to the experience. Along with this character assignment, you’ll gain access to a curated collection page of recommendations tailored to your Max character. This means you’ll get personalized suggestions that align with your tastes and preferences, making it easier than ever to find your next favorite show or movie.
Max Rewind will also highlight other elements of your viewing experience, including your top brand and genre, Max’s seasonal title highlights, your viewing pattern, and top avatars. It’s a comprehensive look at your streaming habits, providing insights into what you love to watch and when you love to watch it.
Last year, Max Rewind was initially tested with a small subset of users, and following its successful trial, it is now available to all subscribers globally. This marks the first year that every Max user can enjoy this personalized feature, making it a perfect time to reflect on your streaming journey and share your favorite moments with friends and family.

This lookback feature is another way that Max continues to enhance its user experience. Earlier this year, Max refreshed its homepage personalization system to give subscribers smarter recommendations of titles that they will enjoy.
“Obviously, the more value you are getting from the catalog, the more likely they are to choose Max and more likely to stay with us,” Warner Bros. Discovery group senior VP of streaming global product Liesel Kipp said when the feature was rolled out.
Whether you’re a fan of action-packed dramas, heartwarming comedies, or thrilling mysteries, Max Rewind lets you dive in and relive the best of your streaming year.

