Max Legacy Subscribers Will Soon Lose 4K and a Concurrent Stream





When Warner Bros. Discovery rebooted HBO Max into Max in May, legacy customers got to keep perks like 4K video for at least six month. But that perk, as well as an extra concurrent stream, will be going away next month.

Max customers have started to receive email notifications about the removal of the features. Their plans will now fall inline with the $15.99-a-month “ad-free” tier of service, which includes full HD video, two simultaneous streams (instead of three), and 30 downloads (which remains unchanged). Customers who want to retain their perks will need to subscribe to the $19.99 “ultimate” tier, which gives you 4K video, four simultaneous streams, Dolby Atmos audio and 100 downloads.

The changes take place on or after December 5.

It’s just the latest example of a streaming service clawing back or shuffling features as the media companies increasingly look to turn a profit. In January, the service, then known as HBO Max, already raised the price of its offering. Warner Bros. Discovery CEO David Zaslav hinted in September that Max could even get more expensive over time.

“When we increased the price, the loss to us has been very minimal,” Zaslav said about previous increases in September. He said that he believes the price for premium content has actually come down, and that he sees “more meaningful opportunities to move on price.”

Companies have been increasingly driving customers to the lower end ad-tiers to create a large enough audience to attract advertisers. The company’s “with ads” plan costs $9.99 a month and allows for two streams and HD video, with no downloads.

A spokesman wasn’t immediately available to comment further on the changes.

Photo Credit: Warner Bros Discovery

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.