Mattel Launches Trio of Free Channels on Samsung TV Plus Featuring Barbie, Hot Wheels, and More





Image of the Samsung TV plus logo.

Mattel, Inc. has announced the debut of its first three 24/7 Free Ad-Supported Streaming (FAST) channels on Samsung TV Plus. The channels, Barbie and Friends, Hot Wheels Action, and Mattel Jr., all of which will offer continuous, free-to-view content accessible via Samsung Smart TVs, Galaxy devices, and online at This initiative marks Mattel’s entrance into the increasingly popular FAST service format, enhancing Samsung TV Plus’s Family & Kids offerings with content inspired by iconic Mattel brands.

The introduction of these channels aligns with a growing trend towards subscription-free streaming services, providing a diverse array of entertainment from beloved franchises such as American Girl, Barbie, Hot Wheels, Fisher-Price, and more. Each channel will be tailored to captivate young audiences and families with a rich blend of storytelling and engaging content. Barbie and Friends will focus on fashion and adventure, Hot Wheels Action will bring exhilarating races and epic battles, and Mattel Jr. will introduce younger viewers to a world of magical stories and educational fun.

Mattel’s move into digital streaming reflects its strategy to innovate how it connects with global audiences, particularly young viewers and their families. “We always aim to engage our fans in new ways with their favorite Mattel characters and storylines,” said Michelle Mendelovitz, Global Head of Mattel Television Studios. Jason Horowitz, SVP, Global Head of Marketing & Media at Mattel, added, “In launching these channels, we gain the opportunity to deepen our relationship with existing Mattel fans and connect with all-new audiences.”

The partnership between Mattel and Samsung TV Plus is designed to enrich Samsung’s existing lineup of family-friendly content, which is both appealing to viewers and attractive to advertisers.“Mattel choosing to launch its first FAST channels with Samsung TV Plus is a testament to the service and audiences we have built,” said Sarah Nelson Uberto, Head of Business Development, Partnerships at Samsung TV Plus. This collaboration underscores both companies’ dedication to delivering quality entertainment accessible to everyone, reinforcing their leading positions in the evolving digital landscape.

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