So How Many People Really Share Their Netflix Account?




Couple watching videos on a laptop at homeThere is a lot of talk about account sharing including legal and ethical questions about it. Account sharing is where a group of people share one account, for example, Netflix. So the real questions are how big is account sharing and what do executives think about it?

According to Digitalsmiths, a Tivo-owned research company, about 10.4% of Americans share accounts and do not pay for their own streaming service.

So what do executives of streaming services think of the practice of sharing accounts?

“It’s not that we’re unmindful of it, it just has no impact on the business,” HBO CEO Richard Plepler said. It is, in many ways, a “terrific marketing vehicle for the next generation of viewers,” he said, noting that it could potentially lead to more subscribers in the future.

Account sharing exists in a legal gray area. It depends on what the terms of service are for the service. Some services have been more aggressive about shutting down accounts that are shared between different users.

Most streaming services have a cap on number of streams or devices that can use the service at once in an effort to block excessive account sharing. However, others, such as HBO, see account sharing—to a certain extent—as a great marketing tool.

Please follow us on Facebook and Twitter for more news, tips, and reviews.

Need cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.