You may have noticed a flood of new streaming services launching or being announced. Disney+, Vidgo, NBC, Apple TV+, and many more are getting ready to launch in the next year or so. These are just some of the big ones with more small services launching every month.
As best we can tell there are also over 100 on-demand streaming services in the United States with more on the way. Add in live TV streaming services like Sling TV, YouTube TV, and Hulu, and you find yourself wondering how can so many survive. This has raised the question of how many of these streaming services can succeed.
The truth is many streaming services will not make it and will be forced to shut down. We already have seen CenturyLink shut down their live TV streaming service.
Many cord cutting services won’t make it as companies throw ideas against the wall to see what sticks. Yet the good news is the best will make it and the worst services will be the ones most likely to fail.
Cord cutting is at its core a free market. With no contracts, if a better service launches you can easily switch to it with a minimum amount of work. With over 90% of cord cutters subscribing to four or fewer streaming services and 73% subscribing to three or fewer streaming services you can see how some of the 100 streaming services out there won’t last.
So as cord cutters move to the best service, services that fail to offer a superior product and customer service will just not survive.
Does this mean cord cutting is slowing down or overrated?
Look for a flood of stories when a major streaming service closes about how this means cord cutting is overrated. The truth is cord cutting is growing faster than ever and is larger than ever. Just like how not every business that opens in your town will succeed, not every streaming service will make it.
Some media companies may try to say this means cord cutting is doomed, but this is not the case. Just like how not every pizza place will make it, not every streaming service will make it.
Why is this good for cord cutting?
When you are free to pick the services that are best for you that means the best services will remain. As the best services are left standing it means they will have more subscribers and more resources to grow their services.
Prepare yourself for people to try and make every streaming service that shuts down an indictment on cord cutting. The truth is this is just a part of the normal maturing of cord cutting and the services cord cutters use.
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